NATIONAL CAMPAIGN · 2026

Year of Culture
Guidance
Last updated: 26 May, 2026

Social Media Guide for AP’s

A practical guide to using social media safely, creatively and professionally in care settings. Supports positive storytelling, consent, safeguarding and meaningful digital engagement.

Format: PDF

Visibility: Free for all

Introduction

A comprehensive social media guidance resource designed to support Activity Providers and care teams in creating positive, respectful and engaging online content. The guide explores consent, privacy, safeguarding, photography and videography, content planning, accessibility, platform-specific guidance and social media best practice. It includes practical examples of social media posts, staff guidance, consent considerations and a downloadable social media policy template to help services build a safe, inclusive and professional online presence while celebrating meaningful activity and engagement.

About this resource

Category

Guidance

Audience

Activity Provider Activity Team Care staff Managers Volunteers

Topic

Communication Digital Engagement Person-centred Photography Social media Technology Wellbeing