NATIONAL CAMPAIGN · 2026

Year of Culture

2026 National Campaign

The NAPA Year of Culture.

Placing culture at the heart of care.

About the campaign

Culture is at the heart of who we are.

The National Activity Providers Association is proud to present The NAPA Year of Culture – a national campaign encouraging Activity and Care Teams to explore, celebrate and honour culture in all its richness and diversity.

Culture is deeply personal. It reflects who we are, where we come from, what matters to us and how we express ourselves. This campaign recognises culture in its broadest sense – including ethnicity, heritage, faith, language, traditions, family, community, lived experience, creativity and identity.

By embedding Equality, Diversity and Inclusion (EDI) principles into activity provision, we can ensure that every individual feels seen, respected and valued.

The Year of Culture highlights how culturally inclusive activity supports wellbeing, belonging, dignity and meaningful engagement for people of all backgrounds.

Supported by

“Culture is at the heart of who we are as individuals and communities. With The NAPA Year of Culture, we celebrate the richness of identity, heritage, creativity and lived experience. This campaign invites us to create activities that truly reflect the diverse voices and aspirations of the people we support. By embedding equality, diversity and inclusion in everything we do, we can ensure that every person feels seen, heard and valued. The power of culture lies not just in what we share, but in how we all listen, learn and grow.”
Hilary Woodhead
Chief Executive Officer, NAPA

What we mean by culture

Culture means different things to different people.

Culture can be shaped by ethnicity, nationality, religion or belief, gender identity, disability, neurodiversity, sexuality, age, class, family traditions and life experiences.

Cultural expression may include:

  • Language, communication styles, and storytelling
  • Food, drink, and shared mealtimes
  • Faith, spirituality, rituals, and celebrations
  • Music, dance, art, fashion, and creativity
  • Values, customs, and everyday routines
  • Local identity, community history, and heritage

 

The NAPA Year of Culture encourages activity provision that is person-centred, inclusive, and free from assumptions  – inviting individuals to express their cultural identity in ways that feel meaningful to them.

How to get involved

Small, thoughtful actions can have a powerful impact.

In your activities

Explore individual cultural identities through conversation and life stories. Celebrate cultural and religious events in inclusive and respectful ways. Offer choice and co-production in how cultural activities are planned.

In your approach

Challenge stereotypes and avoid tokenism. Create safe spaces for people to share, learn and express who they are. Reflect on your own assumptions and biases.

In your community

Build relationships with local cultural organisations – community centres, faith groups, museums, libraries, artists, storytellers, performers and advocacy groups.

“We are super excited to be continuing our partnership with NAPA, this year supporting their Year of Culture. Supporting this Year reflects our own commitment to wellbeing, inclusion, and meaningful engagement. Cultural experiences play a vital role in supporting emotional, social, and mental wellbeing. By investing in culture, we can help create engaging experiences that enrich lives, strengthen communities, and support positive wellbeing for all.”

Pritesh and Nisha · Symphony Sound & Symphony Hearing

Culture and EDI

The Year of Culture celebrates Equality, Diversity and Inclusion

What this means:

  • Recognising and valuing difference
  • Ensuring activities are accessible and inclusive
  • Respecting cultural preferences, boundaries and beliefs
  • Supporting people to express identity without pressure
  • Reflecting on our own assumptions and biases

Why it matters:

Culturally inclusive activity supports people to feel a sense of belonging and safety, while also encouraging learning, empathy and connection across communities.

The NAPA Year of Culture encourages activity provision that is person-centred, inclusive and free from assumptions – inviting individuals to express their cultural identity in ways that feel meaningful to them.

Filter

Category

Activity Ideas
NAPA's Year of Culture Quiz Book
A ready-to-use quiz book celebrating culture in all its forms. Designed to spark conversation, reminiscence and fun engagement.
Communication Culture Faith Food Inclusion Landmarks Music Quizzes Reminiscence Wellbeing Year of Culture
Activity Ideas
NAPA's Year of Culture Roots and Routes
A practical toolkit exploring heritage, journeys and personal stories. Supporting connection, identity and Person-centred cultural engagement.
Community Culture Heritage Identity Inclusion Life Story Person-centred Reminiscence Travel Year of Culture
Guidance
NAPA’s Year of Culture Guidance for Activity Providers and Care Teams
A comprehensive guide to embedding culture into everyday care and activity. Supporting inclusive, Person-centred practice through culture, identity and connection.
Community Culture Diversity and Inclusion Equality Faith Heritage Identity Inclusion Person-centred Wellbeing Year of Culture
Activity Ideas
NAPA's Year of Culture Festivals of Light
A creative toolkit exploring festivals of light across cultures and faiths. Supporting connection, reflection and Person-centred celebration.
Community Culture Faith Festivals Food Inclusion Music Person-centred Religion Wellbeing Year of Culture
Activity Ideas
NAPA's Year of Culture My Culture, My Story
A practical toolkit to explore identity, culture and personal stories. Supporting inclusive, Person-centred activity through meaningful engagement.
Community Culture Food Heritage Identity Inclusion Music Person-centred Reminiscence Year of Culture
Activity Ideas
NAPA's Year of Culture Pride and Identity
A practical toolkit to explore identity, inclusion and belonging. Supporting Person-centred activity through Pride, voice and visibility.
Communication Community Culture Identity Inclusion LGBT+ Person-centred Wellbeing Year of Culture

NAPA Members can access a growing range of Culture and EDI-related resources in The Activity Shed.

Unlock the full resource library with NAPA membership – 2,400+ activity ideas, toolkits and tools.

Share your story

We want to hear how you're celebrating culture.

The NAPA Year of Culture is an invitation to listen, learn and celebrate what makes each person unique. Whether through shared conversations, cultural celebrations, creative expression or quiet moments of recognition, every activity has the power to affirm identity and promote inclusion.

Share your ideas, events, reflections and learning on social media using #NAPAYearOfCulture. NAPA will be sharing stories that highlight inclusive practice, creativity and positive impact.

You can also share your experiences for a chance to be featured in the Member e-magazine or NAPA News.